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Marketing

Your go-to for the latest insight and resources from Experian. Discover trends in consumer behaviour, digital advertising, media buying and multi-channel marketing.

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Mergers and Acquisitions review

How has the UK Merger and Acquisitions market performed in the financial year? Read the latest Marketing insights in our M&A review for FY 2024.

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Reaching high-intent travel audiences this winter

Advertising targeting and media buying | Marketing

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Ask The Expert: Navigating market challenges with Sarah Robertson

Advertising targeting and media buying | Ask The Expert

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Reaching resolution-makers with addressable New Year’s audiences

Advertising targeting and media buying | Marketing

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Advertising targeting and media buying | Marketing

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Ask the Expert: A publisher perspective with the AOP

Advertising targeting and media buying | Ask The Expert

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Cookieless targeting: Six alternatives for targeted marketing

Advertising targeting and media buying | Marketing

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Cookie Deprecation: How to prepare for a cookieless future

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Why publishers cannot rely on first-party data alone to maintain revenues

Advertising targeting and media buying | Marketing

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Strategic audience planning to drive retail Christmas sales

Advertising targeting and media buying | Marketing

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Google’s cookie turnaround

Advertising targeting and media buying | Data sharing and partners

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Ask the Expert: Top questions from brands and agencies

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Ask the Expert: Audience insights for advertising agencies with IPA

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