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Utilities podcast – Smart Meters...

Get on-demand access to our on-going series of podcasts, delivered by our industry...

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Data and the art of business marketing...

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity are not easy to execute and you could potentially run into a myriad of problems. Focusing on the...

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Prospect marketing that really works...

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales. Perhaps the biggest challenge for B2B suppliers is determining those who are most likely to be interested and...

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6 questions to ask about your database, today!...

Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a vital link between you and your customers and potential new customers. Neglect it at your...

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Nearly half of UK adults abandon online transactions...

Online transactions abandoned after customers get frustrated at the length and complexity of identity validation and security...

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We won! Experian is ‘Outstanding Data Provider – B2C’...

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy we’ve been recognised as the best in the data business....

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Footfall climbed up in the warm August...

According to the UK National FootFall Index for August, footfall had a decrease of 2.3% year on year and a welcome increase of 1.5% over July 2013. As the heat wave continued throughout August we have perhaps seen an uplift against July as many families prepared for the new...

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Vive la difference! Profile and segment to discover th...

In my last post, I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal e...

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7 Steps to a heavenly commercial credit score...

Asked for a list of business priorities, most SME owners probably wouldn’t put “managing my commercial credit score” anywhere near the top. Those who don’t pay attention to this increasingly important indicator of their firm’s financial health are missing a trick....

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