Modern marketing is data driven. Consumers are creating huge amounts of data in their everyday lives – data that marketers can use to their advantage.
Customer service is the fiercest battleground in marketing today and a brand’s ability to utilise the data available to improve each customer’s experience will decide who will succeed and who will stumble and fall.
The concept of the Single Customer View (SCV for short) has been around for a number of years, yet it has never been as important as it is right now. An SCV is an aggregated, consistent and holistic representation of the data known by an organisation about its customers.
Read this paper to understand:
- The importance of a Single Customer View
- What a Single Customer View would mean for your brand
- How to create a Single Customer View
- A breakdown of the top challenges of creating a Single Customer View
