Whilst we know the whole market is shifting at pace, other external factors such as the pandemic closing dealerships and the global supply chain shortage have seen new developments in terms of how we buy cars now and, in the future, and who will be buying them. All of which is once more threatened by a rapidly evolving cost of living crisis, impacting confidence levels amongst potential customers who must look to their own personal finances before making significant purchases…
If you missed our latest auto webinar in partnership with YouGov, you can watch it on-demand above. We explored the latest research data alongside car ownership and demographic data.
In the session we covered:
The changing face of car buying
Drivers to car purchase
The E-volution – Focus on E-Luxury
Who is buying which brand?
Where are the likely hotspots and what infrastructure is needed to support EV rollout?
Who is putting off buying due to economic pressures?
Meet the speakers:
Clive Gosling
Head of Consulting, Experian
Matthew James
Group Account Director, YouGov