Reducing data costs to boost digital fundraising

Donor engagements and retention should be at the top of every charity’s priority list. Incorrect, incomplete, or duplicated donor data can negatively impact many downstream areas such as ineffective marketing spend and poor operational efficiencies. By incorporating Data Quality practices, charities have the ability to optimise their budget allocations to achieve better return of investment.

1. Accurate Data for Targeted Outreach: donor contact data, validated and cleaned through Data Quality solutions, ensures charities can reach the right donors with precision. This reduces wasted resources on ineffective outreach to incorrect or outdated contact information.
2. Automation of Administrative Tasks: Implementing automation in administrative tasks such as data entry, donor communication and reporting, reduces manual labor and minimises the need for additional staffing. Automation leads to time and cost savings, allowing charity staff to focus on high-impact activities.
3. Efficient Fundraising Campaigns: Data-driven insights enable charities to optimise fundraising campaigns. They can identify which campaigns and channels perform best and allocate resources accordingly. A/B testing and analytics help refine strategies, leading to cost-effective campaigns with a higher return on investment.
4. Enhanced Donor Retention: Data Validation and Data Quality solutions ensure that donors receive accurate and timely communications. This leads to improved donor satisfaction and retention rates, reducing the need for expensive donor acquisition efforts. Retained donors often become long-term, higher-value supporters.
5. Cost-Effective Compliance and Reporting: Accurate data and Data Quality solutions simplify financial reporting and compliance, reducing the risk of errors that can result in costly penalties. GDPR compliance is critical not just for respecting the rights of your supporters and avoiding fines of up to £17.5 million or 4% of an organisation’s annual worldwide revenue^[1]. Streamlined reporting processes can save time and resources, allowing charities to allocate funds more efficiently and avoid costly legal or financial issues.

By incorporating these five points, charities can significantly enhance their cost-saving efforts while simultaneously improving the overall donor experience and the impact of their charitable missions.

Unlocking value for Charity Organisations

Experian’s Address, Phone and Email Validation solutions play a vital role in achieving these savings, ensuring data accuracy and efficiency at every step.

• Data Validation Solutions: can help charities avoid manual data entry errors, which can be costly to rectify. Accurate data from the outset minimises the need for manual data correction and cleanup, saving both time and labor costs.
• Address Validation: this ensures charity mailers are sent to accurate and up-to-date addresses. By eliminating the wastage associated with mailing to incorrect or outdated addresses, charities save a substantial amount on their mailing expenses.
• Phone and Email Validation: accurate contact information collected through Experian’s Phone and Email Validation services ensures communication is sent to correct and functional phone numbers and email addresses. Not only will this have a higher chance of reaching donors, leading to more effective and cost-efficient donor engagement but it also reduces the amount of bounce backs, improving email send numbers and therefore, reducing the risk of emails being sent to spam.