Overview: New Look keeps data at the heart of operations
New Look are a UK-based fashion retailer, operating both online and in-store. With 440 stores across the UK and Republic of Ireland, and over 238 million visits to their website and app in 2022, they hold the second largest share of the womenswear market for 18-44 year olds. Customer address data plays a pivotal role in their business’ operations. The company wants to ensure a smooth customer experience.
Find out how we’ve partnered with New Look for more than ten years, using address validation services both in-person and online.
New Look collects customer address data at two key points in the customer journey: through their ecommerce solution, and in store.
The retailer needs to ensure the data collected is accurate and deliverable in order to power their account creation, orders, delivery and returns processes whilst safeguarding the customer experience.
New Look is a British multi-channel retailer, selling womenswear, menswear and clothing for teens. Founded in 1969 in Taunton, Somerset by Tom Singh, the retailer has grown internationally since its inception and now operates more than 600 stores worldwide, with locations in mainland Europe and Asia.
Company information: | |
Industry: | Retail |
Established: | 1969 |
Number of employees: | 10,000 |
New Look have worked with Experian’s address validation solutions since 2009, and they have become a vital element of the business’ technical architecture.
The solutions capture, cleanse, standardise and validate addresses, in real-time, at point of entry, allowing the retailer to streamline operations, deliver a frictionless omnichannel customer experience and have confidence in their address data.
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