You are here: Experian Business > How to tackle data quality issues across the lifecycle of your CRM systems

How to tackle data quality issues across the lifecycle of your CRM systems

Nov 2021 | Data Insights | Data Quality

Your CRM sits at the heart of your organisation and is best placed for implementing data quality best practices – to help you to retain existing customers, win new ones and run a tight ship operationally

It naturally follows that data quality needs to be key to the planning and implementation cycle when you’re investing in a new CRM.

CRM departments without sophisticated data management tools run the risk of a 25% reduction in potential revenue. To compound that, Experian’s annual Data Management Research, shows for 2021 that just 51% of organisations believe that their data is ‘accurate’ in their CRM and can be fully leveraged.

If you missed this CRM data management webinar, you can watch it on-demand above. This learning-packed webinar will help you by focusing on why CRM data quality is business critical for any organisation’s overall performance.