Single Customer View helps you to create a complete understanding of your customers by consolidating all the data you hold about them in a single place.
Find out more The power of data with Cleveland Police
Overview: Case Study: Cleveland Police
Saving ten years’ worth of work and supporting positive policing
The first of its kind, Cleveland Police’s ‘Golden Nominal’ project is an award-winning initiative which showcases how the power of better data positively impacts on policing.
Such was its innovative nature, that the project was recognised at a national level by the Home Office, who provided co-funding from its Innovation Fund.
Challenge overview
Cleveland Police collect huge amounts of data, often in challenging circumstances. The result was a very high number of duplicate and incomplete person records within their main policing system. The scale of the issue was vast and impossible to quantify with 1,867,000 person records in their system vs. an estimated population in the Cleveland policing area of less than 600,000.
Whilst Cleveland Police had made efforts to reduce the number of duplicates via third party matching tools, the impact was limited. This was because many records didn’t contain enough accurate information within them to qualify for high-level matching rules. The Force were determined to find an alternative solution that would eliminate the issue going forward.
Challenges
- Removing the need to search through duplicate records
- Better expose any potential threats
- Time to manually link and manage duplicates
View Cleveland Police Profile
Company Bio:
Cleveland Police are responsible for policing the area of Cleveland, covering the districts of Hartlepool, Redcar and Cleveland, Stockton-on-Tees and Middlesbrough. The area covers approximately 230 square miles and has a population of around 560,000.
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| Industry: | Public sector |
| Area of coverage: | 231 square miles |
“Data is central to policing – we need it to protect people and to prevent crime. The Golden Nominal solution genuinely drives efficiency and helps us to do really important police work more quickly, at a time of austerity. Behind the scenes it’s transforming the way we do business and we are seeing the impact on our culture, financial efficiency and, importantly, our ability to serve to the community.”
Solution overview
Convinced of its transformative potential, Cleveland Police chose to partner with Experian, who were best placed to meet the requirements through providing a combination of software and data. As the first of its kind, it solves an issue hindering many forces. It essentially provides a ‘Golden Nominal’ of each person record, a concept commonly referred to as a ‘Single Customer View‘ or ‘Single Citizen View’ in other sectors.
According to Cleveland Police, the results have been phenomenal – with a dramatic reduction in the growth of new duplicate records by 100,000 per year.
A true ‘breakthrough’, it’s created huge opportunities to serve the community better and identify those most vulnerable far more quickly.
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Results
- Costs are now starting to reduce significantly
- Response to the public is quicker and more appropriate
- Estimated time taken to resolve data issues has reduced from 1.5 hours per day to just 15 minutes
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