Bunches delivers "happiness" to customers

Overview: Bunches delivers “happiness” to customers on every occasion

Learn how Bunches improved their delivery rates

Bunches is one of the growing online florists in the UK. 

Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration. 

Challenge overview

As more people celebrate special occasions at home during the pandemic, online ordering and postal delivery of flowers and gifts has grown significantly.

During this period, Bunches experienced challenges in managing the scale and operations of their large enterprise whilst maintaining their personal community engagement. 

Challenges
  • Manage increased demand but maintain excellent customer experience
  • Optimise the customer journey online and maximise conversion rates
  • Attract new customers by delivering better targeted marketing campaigns
View Bunches Profile
Company Bio:

Bunches, the family-owned online florist and gift provider, has supported their customer’s special occasions since 1989. As one of the first retailers to deliver flowers by post, they listen to their customers, provide happiness at every stage of the customer lifecycle, and make a positive impact.

Bunches has grown significantly since 1990 and are now a multi-million-pound organisation that delivers to tens of thousands of customers every week.

Industry: Retail
Established: 1989
Number of employees: 51-200
Experian's address validation has made the checkout process on our website much quicker and significantly improved our delivery rates. This helps our operations run more smoothly. Mosaic is really powerful for making good marketing decisions. We love the data; it's great to identify trends and see nuances of buying behaviour.
Dani Turner, Customer Experience Director, Bunches

Solution overview

At the core of the Bunches operation sits Experian’s address validation solution, which is embedded in their e-commerce website and CRM system. The solution, powered by authoritative postal data from Royal Mail, quickly captures accurate and complete addresses for their customers in the UK, helps customers to complete their online orders quickly, and ensures that addresses entered are valid. 

Bunches also use Experian’s Mosaic, a cross-channel consumer classification system, to help them to identify specific target segments to enhance their marketing efforts. 

Precise targeting helped drive new customer recruitment from a different profile segment, with 80% of the orders from their targeted inserts coming from new customers, up from 49% in other titles.
Find out how address validation could help your business
Results
  • Quicker checkout process on website
  • Significantly improved accuracy of customer deliveries
  • Highly targeted marketing campaigns to very specific audiences
Solutions
Bunches delivers “happiness” to customers on every occasion

Enabling Bunches to deliver an excellent customer experience

Download full case study

Related Products

We have solutions we can tailor for your business needs

Speak to an expert
Case Study
Saving ten years’ worth of work and supporting positive policing

The first of its kind, Cleveland Police’s ‘Golden Nominal’ project is an award-winning initiative which showcases how the power of better data positively impacts on policing.

Such was its innovative nature, that the project was recognised at a national level by the Home Office, who provided co-funding from its Innovation Fund.

See full story >
Case Study
Experian helps the University of Leeds streamline HESA data submissions

With the introduction of Data Futures from HESA, the University of Leeds sought a data expert to partner with to support their returns process.

With more submissions required in year, and a more complex set of rules to deliver against, Experian were selected to help the University prepare for and execute their Data Futures returns.

See full story >
Case Study
Helping TRIVER support small businesses with instant capital in a click

When it comes to accessing working capital, small businesses face a number of challenges. Application processes can be lengthy and often require significant paperwork. Even then, once loans are approved, it can sometimes take weeks for businesses to receive the funds, making it harder to service their short-term needs.

But through using advanced data and sophisticated AI, small business working capital provider TRIVER has revolutionised how small businesses access finance, underwriting the risk of small business borrowing in an automated and near-instant way.

See full story >
Case Study
A new context for Open Banking data

Our mission at Experian is to help drive financial inclusion for everyone, continually exploring new ways to use our data for good to support consumers to meet their financial goals.

We gifted our Affordability Passport solution to entitledto and believe housing helping to introduce Open Banking data into a space that could see immense benefits.

Most customers were positive about the use of Open Banking and willing to consent to the process. They found the process easier and more user-friendly, especially as it removed the requirement for paper proofs and enabled access to housing more quickly.

See full story >
Case Study
Using insights to inform expansion planning and improved customer experiences

Village Hotels’ unique business model—comprising Hotel Accommodation, Food & Beverage, and Health & Wellness—allows for diverse revenue streams and cross-selling opportunities. Despite the challenges posed by the Covid-19 pandemic, the company has remained committed to expansion with aims for continued growth both organically and through new developments.

See full story >
Case Study
A decade of partnership to power Travis Perkins' logistics operation

Travis Perkins is a leading supplier of building materials to the construction industry, operating more than 500 branches in the UK.

The company relies on valid address data for a seamless multi-channel shopping experience, ensuring efficient delivery of bulky construction goods to both in-store and online customers.

Learn how we’ve partnered with Travis Perkins for more than ten years, using address validation and location technology to support business operations whilst safeguarding customer experience.

See full story >