Infographic: 3 ways data can boost your fundraising

Donor data is the basis for successful fundraising

You need to be aware of the donor data elements that are most likely to have an impact on your fundraising activities.

Building trusting relationships with your supporters is essential, and a data quality programme is essential to keep data clean and manage donors effectively.

What is digital fundraising?

Digital fundraising is the use of online platforms and technology to raise funds for charitable causes. Organisations use various digital tools such as social media campaigns, email marketing, crowdfunding platforms, online donation portals, virtual events, and peer-to-peer fundraising to engage donors and facilitate donations. These digital channels wide accessibility and allows nonprofits to reach donors globally and amplify their fundraising efforts. Digital fundraising streamlines the donation process and helps organisations optimise campaigns using data analytics. Overall, it is an innovative approach that harnesses technology to drive social impact and support worthy causes.

To evaluate your donor data in order to use it to its fullest potential, you must understand how to prepare it, what data to collect, and how it allows you to:

Build a better relationship with your supporters

We found that:

49%

of Charities see digital fundraising as a priority

58%

Charities are still struggling with developing the skills to use, manage and analyse data

51%

of Charities consider using data and insights more effectively to improve services and operations as a priority

Download our infographic to find out more about the 3 ways data can help to boost your fundraising

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How can we help?

Our contact data validation solutions enable you to capture and maintain accurate addresses, emails and mobile phone numbers for your donors and volunteers at the point of entry or post-collection.

Combined with a broad range of enrichment opportunities, you will have the ability to gain insight to inform your fundraising and marketing strategies, which enables you to communicate with donors more effectively. Validate, cleanse and enrich your data with a trusted partner, Experian, so you can harness it more effectively for your charity.