Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The four qualities of good customer interactions – building your…

Good customer experience doesn't just happen. It needs to be planned and implemented. Here are the four main qualities to account for in building your customer...

Blog - Jan 2016
The six steps to designing a flexible customer journey

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed?...

Blog - Jan 2016
Top Marketing Statistics for 2016

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Blog - Jan 2016
Identity, intelligence and interactions – the three ingredients of customer-centric…

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence...

Blog - Dec 2015
What is contextual marketing? Definition and explanation

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Blog - Dec 2015
10 gifts for 5 unique audiences: Your Christmas gift guide

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. ‘Pie Face game’ unseated ‘Fitbit’ as the hottest product last week and...

Blog - Dec 2015
Five top tips to target and profile audiences with search…

The internet is usually one of the first places consumers look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. Given...

Blog - Dec 2015
Changing retail trends – four day Black Friday and Cyber…

Check out this article to see what happened in retail over the Black Friday and Cyber Monday weekend and to understand what this shift in consumer behaviour could mean for...

Blog - Dec 2015
Personalisation in marketing – where’s the line between ‘cool’ and…

Personalisation is an increasingly important tactic for marketers as we become more and more focused on providing our customers with relevant and interesting customer journeys. But at what point does...

Report - Dec 2015
Web sees spending increase as Black Friday shoppers shift their…

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Blog - Nov 2015
Big brands must get over silo issues to embrace cross-channel…

Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...

Blog - Nov 2015
Karl’s KPIs – Black Friday and Cyber Monday subject lines…

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Blog - Nov 2015