Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Personalisation in marketing – where’s the line between ‘cool’ and…

Personalisation is an increasingly important tactic for marketers as we become more and more focused on providing our customers with relevant and interesting customer journeys. But at what point does...

Report - Dec 2015
Web sees spending increase as Black Friday shoppers shift their…

With the dust settling after Black Friday 2015 we take a look at what happened online and put forward suggestions on what the rest of 2015 holds for...

Blog - Nov 2015
Big brands must get over silo issues to embrace cross-channel…

Marketing has moved past campaign management and channel-specific roles. In this article Experian Managing Director Simon Martin explains why brands have to remove silos to market more...

Blog - Nov 2015
Karl’s KPIs – Black Friday and Cyber Monday subject lines…

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Blog - Nov 2015
What is spam? A quick history of email spam and…

Spam represents an on-going issue for consumers and marketers alike. But where does the name spam come from? Why is it so widely used and why is it such a threat to marketers? Email deliverability...

Blog - Nov 2015
Christmas email campaigns – how, when and what to send…

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last...

Blog - Oct 2015
KPIs: Karl’s Performance Indicators – Halloween subject lines

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in...

Blog - Oct 2015
Is your marketing ready for the festive period – what’s…

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Blog - Oct 2015
The reciprocation phenomenon and a cheese museum – marketing psychology

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement...

Blog - Oct 2015
Halloween tricks bring marketers treats – making the most of…

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on...

Blog - Oct 2015
The true numbers behind personalisation – state of the nation

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's...

Blog - Oct 2015
How to smoothly onboard to a new email service provider…

Switching your Email Service Provider is a great opportunity to improve the performance of your marketing. However, make sure you follow these best...

Blog - Oct 2015