Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

What is a Single Customer View? What are the benefits?

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Blog - Jun 2016
Go on a data diet and stand out from the…

Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...

Blog - May 2016
Where are you on the digital wave? The importance of…

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Blog - May 2016
Why you need more than digital insight – it may…

In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...

Blog - May 2016
Going beyond programmatic: why programmatic is only one piece of…

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...

Blog - May 2016
More than one in four Britons won’t shop around for…

Britons won’t shop around for the best deals - no matter how much they could...

Blog - Apr 2016
How do we define value and how can we ensure…

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this...

Blog - Apr 2016
How digitally savvy are your customers? – the ice rink…

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Blog - Apr 2016
Why customer profiling and segments of one aren’t the same…

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your...

Blog - Mar 2016
Why your digital footprint is only ever half the picture

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is...

Blog - Mar 2016
Imagine a world without email – taking a look at…

The inventor of Email, Ray Tomlinson, passed away last week. In this piece Tom Corbett looks at the great ,man's impact on the world of marketing and our use of...

Blog - Mar 2016
The four absolute fundamentals for cross-channel marketing

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Blog - Feb 2016