Marketing and customer insight blog

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How do we define value and how can we ensure we create...

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this tricky question and puts forward a framework of checking whether your comms are 'adding...

Read More How do we define value and how can we ensure we create added value to our customers?
How digitally savvy are your customers? – the i...

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Read More How digitally savvy are your customers? – the ice rink analogy
Why customer profiling and segments of one aren’t the ...

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your marketing and the customer's...

Read More Why customer profiling and segments of one aren’t the same thing – are you treating your customers as individuals?
Why your digital footprint is only ever half the pictu...

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is required to add context to brands' digital...

Read More Why your digital footprint is only ever half the picture
Imagine a world without email – taking a look at the r...

The inventor of Email, Ray Tomlinson, passed away last week. In this piece Tom Corbett looks at the great ,man's impact on the world of marketing and our use of...

Read More Imagine a world without email – taking a look at the roots of email following the sad passing of its celebrated inventor
The four absolute fundamentals for cross-channel marke...

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Read More The four absolute fundamentals for cross-channel marketing
Email+ is the road to cross channel – straightforward ...

If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...

Read More Email+ is the road to cross channel – straightforward and practical transitioning to cross-channel marketing
How satisfied were customers in 2015?...

The latest UK Customer Satisfaction Index (UKCSI) from The Institute of Customer Service was released this month. The 2015 report outlines the core ingredients of excellent service, factors shaping customers’ needs and the need for multi-channel environments. Organisations will need to build and maintain trust, not just through capability...

Read More How satisfied were customers in 2015?
Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Read More Why remembering the individuals behind the data is more important than ever