Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Customer experience is king – but marketers still struggle to…

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Blog - Jul 2016
A nation of dawdlers, devotees and day-to-day doers – how…

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Blog - Jul 2016
How to uncover golden opportunities in your email lists –…

Email remains king but marketers need to manage the balance between inactive subscribers and their reputation score. IN this article Tom Corbett tells us how to do...

Blog - Jul 2016
What is a DMP, what do they do and who…

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to...

Blog - Jul 2016
Silos in organisations remain key barrier to cross-channel marketing –…

The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and...

Blog - Jul 2016
Make your data work harder

Digital advertising, the Single Customer View and the ‘Always On’ consumer As the world is changing so is the consumer. Advances in technology have driven changes in consumer behaviour...

Whitepaper - Jul 2016
The Power of Data – Marketing intelligence is about turning…

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Blog - Jun 2016
The 2016 Digital Marketer Report

The 2016 Digital Marketer Report is our eighth annual comprehensive look at the state of the world of marketing. The research includes insights from more than 1,100 marketers around the world, plus...

Report - Jun 2016
What is a Single Customer View? What are the benefits?

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Blog - Jun 2016
Go on a data diet and stand out from the…

Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...

Blog - May 2016
Where are you on the digital wave? The importance of…

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Blog - May 2016
Why you need more than digital insight – it may…

In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...

Blog - May 2016