Marketing and customer insight blog

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How to develop a growth strategy for your business...

Is your SME ready to grow? Do you want to take your business up to the next level? For some of you, it may be simple how you can now expand your business; it may be a case of opening up your next retail branch or expanding your product...

Read More How to develop a growth strategy for your business
The Power of Data – Marketing intelligence is about tu...

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Read More The Power of Data – Marketing intelligence is about turning insight into action
What is a Single Customer View? What are the benefits?...

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Read More What is a Single Customer View? What are the benefits?
Go on a data diet and stand out from the crowd – are y...

Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...

Read More Go on a data diet and stand out from the crowd – are you suffering from infobesity?
Where are you on the digital wave? The importance of d...

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Read More Where are you on the digital wave? The importance of digital segmentation
Why you need more than digital insight – it may show i...

In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...

Read More Why you need more than digital insight – it may show immediacy but it doesn’t show intent
Going beyond programmatic: why programmatic is only on...

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...

Read More Going beyond programmatic: why programmatic is only one piece of the puzzle
More than one in four Britons won’t shop around for th...

Britons won’t shop around for the best deals - no matter how much they could s...

Read More More than one in four Britons won’t shop around for the best deals – no matter how much they could save
Recognise and reward your best customers through custo...

Customer loyalty schemes are a powerful way to improve your customer-retention levels. There is no definitive number, but estimates are that it costs four to ten times more to acquire a customer(1) than to retain one so finding ways to increase your customer retention can significantly boost bottom-line profits....

Read More Recognise and reward your best customers through customer loyalty schemes