Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Cross device identification

How to identify customers across devices and channels In modern marketing brands need to be able to communicate with their customers in a seamless manner, regardless of channels or devices. This is...

Whitepaper - Aug 2016
Deliverability: the key to email marketing – how to ensure…

Email deliverability is why some emails reach their intended recipients and others don't. There are multiple reasons and factors involved. Read more...

Blog - Aug 2016
Where are you on the personalisation spectrum? The six stages…

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Blog - Aug 2016
Digital Segmentation

How online behaviour and digital adoption varies across the UK population To effectively and accurately communicate with your customers you need to understand them. In this white paper we showcase...

Whitepaper - Aug 2016
Customer experience is king – but marketers still struggle to…

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Blog - Jul 2016
A nation of dawdlers, devotees and day-to-day doers – how…

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Blog - Jul 2016
How to uncover golden opportunities in your email lists –…

Email remains king but marketers need to manage the balance between inactive subscribers and their reputation score. IN this article Tom Corbett tells us how to do...

Blog - Jul 2016
What is a DMP, what do they do and who…

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to...

Blog - Jul 2016
Silos in organisations remain key barrier to cross-channel marketing –…

The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and...

Blog - Jul 2016
Make your data work harder

Digital advertising, the Single Customer View and the ‘Always On’ consumer As the world is changing so is the consumer. Advances in technology have driven changes in consumer behaviour...

Whitepaper - Jul 2016
The Power of Data – Marketing intelligence is about turning…

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Blog - Jun 2016
The 2016 Digital Marketer Report

The 2016 Digital Marketer Report is our eighth annual comprehensive look at the state of the world of marketing. The research includes insights from more than 1,100 marketers around the world, plus...

Report - Jun 2016