Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

What next for baby boomers and the jilted generations?

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage...

Blog - Jan 2017
Let’s help consumers, not penalise them: countering the tax on…

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the...

Blog - Jan 2017
Consumers expect the expected – marketers need to remember customer…

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers....

Blog - Jan 2017
Alchemy Social Luxury Retailer Case Study

Experian’s combined Facebook and Email marketing activity drives an ROI increase of 350% for a luxury retailer A relationship with an established US-based luxury retailer involved helping the...

Case Study - Jan 2017
Sweaty Betty Case Study

Better understanding customer profiles to redefine and grow the market. Sweaty Betty entered the sports retail marketing industry in the UK with a focus on women’s active wear and customer...

Case Study - Jan 2017
Challenges to DMP adoption and how to overcome them –…

This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and...

Blog - Jan 2017
Bang & Olufsen Case Study

Applying geodemographic analysis to better understand customer profiles and identify target locations for expansion. “Working alongside Experian has given Bang & Olufsen a real insight into...

Case Study - Dec 2016
How to create a Single Customer View

Modern marketing is data driven. Consumers are creating huge amounts of data in their everyday lives – data that marketers can use to their advantage. Customer service is the fiercest...

Whitepaper - Dec 2016
People-based marketing – What is it and how did we…

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing...

Blog - Nov 2016
Standard Life Case Study

Using financial consumer insight to drive strategic business decisions. Established in 1825 and with 9,000 employees worldwide, Standard Life is a leading provider of long term savings and...

Case Study - Nov 2016
Using gamification to spice up your marketing

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

Blog - Nov 2016
The problem with retargeting – cracking a small nut with…

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Blog - Nov 2016