Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Why who we don’t communicate with is as important as…

The scatter gun ‘spray and pray’ marketing approach is one of the past. In the modern world, data is used in marketing comms to make advertising and messaging more accurate....

Blog - Oct 2017
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The way we use data in digital is past its…

We want to draw your attention to a few irregularities in the current digital ecosystem and point you in the direction of the next generation of digital...

Blog - Oct 2017
The 29 customer segments shopping in the UK – where…

The UK adult population can be split into 29 customer segments – 16 female and 13 male – based on their purchasing habits, behaviours and preferences. Discovering which groups your customers...

Blog - Jun 2017
Media trading desk 101 – how to get the most…

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you...

Blog - Jun 2017
What is a media trading desk?

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order...

Blog - Jun 2017
Challenges for big business in a data-driven 2017

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. Enterprise business are constantly looking to adapt to the changing...

Blog - Jun 2017
Chatbots and artificial intelligence? What the future holds for marketing…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. The age of big data is here and we are already reaping the benefits....

Blog - Jun 2017
Team London Bridge Case Study

Team London Bridge: Understanding customer spending habits to guide future retail and leisure strategy Team London Bridge is a Business Improvement District (BID) dedicated to providing services,...

Case Study - Jun 2017
Up Close and Personal – what’s on the CMO agenda?

10 Top the Agenda of CMOs in 2017 — But Should Mobile Be A Higher Priority? This report produced in partnership with OC&C Strategy Consultants takes an in-depth look at the issues facing CMOs...

Report - Jun 2017
The changing face of the modern consumer – new technologies…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising...

Blog - May 2017
Gala Coral Group Case Study

Coral utilises Facebook to acquire customers and increase online and mobile bets Gala Coral Group, the betting, bingo and casino operator uses Facebook as an external provider to reach and enegage...

Case Study - May 2017
The Cooperative Food Case Study

Large-scale location analysis to aid business critical decision making The Cooperative Food is owned by over 8 million members, with an annual trunover of £11 billion across 4,800 outlets. Their...

Case Study - May 2017