Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Up Close and Personal – what’s on the CMO agenda?

10 Top the Agenda of CMOs in 2017 — But Should Mobile Be A Higher Priority? This report produced in partnership with OC&C Strategy Consultants takes an in-depth look at the issues facing CMOs...

Report - Jun 2017
The changing face of the modern consumer – new technologies…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. With changing regulation and an ever-evolving technology and advertising...

Blog - May 2017
Gala Coral Group Case Study

Coral utilises Facebook to acquire customers and increase online and mobile bets Gala Coral Group, the betting, bingo and casino operator uses Facebook as an external provider to reach and enegage...

Case Study - May 2017
The Cooperative Food Case Study

Large-scale location analysis to aid business critical decision making The Cooperative Food is owned by over 8 million members, with an annual trunover of £11 billion across 4,800 outlets. Their...

Case Study - May 2017
Pay monthly vs PAYG: predicting consumer preferences

Our reliance on fast, high-quality communications is ever increasing. Ofcom’s latest report tells us that ‘for many people, internet connectivity is now as essential as gas or electricity’. It...

Blog - May 2017
#7for17 – Seven views on the future of marketing

We operate in a fast-moving and dynamic industry and it’s important that as marketers we’re aware of all the trends and themes impacting both our businesses and our customers. In this...

Whitepaper - Apr 2017
Thomson Sport Case Study

Thomson Sport wins with social using Experian, the Alchemy Social platform and Facebook. A member of the TUI Travel PLC Group, Thomson Sport was the provider of packages for the 2014 FIFA World Cup...

Case Study - Apr 2017
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
Mark Group Case Study

Cross-channel marketing enables Mark Group, the energy saving experts, to grow its brand and acquire new customers Mark Group was founded in 1974. Pioneering cavity wall and loft insulation in...

Case Study - Mar 2017
Boden Case Study

Boden’s engagement creates a design classic tailored for increased acquisition effectiveness. Boden was founded in 1991, with a mission to bring high quality, fasion and value, including...

Case Study - Mar 2017
10 data trends marketers will see in the years ahead

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do...

Blog - Feb 2017
Triumph Case Study

Selecting prime locations for delalerships to ensure optimal customer service. Since 1902, Triumph has been producing distinctive motorcycles celebrated worldwide for their style and engineering....

Case Study - Feb 2017