Marketing and customer insight blog

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Digital Trends 2013: How will brands stay relevant for...

2012 was a busy year. A string of national and sporting events captured the hearts and minds of the British public and indeed the world. Meanwhile, consumer technology continued to evolve at an ever accelerating pace; mobile, tablet and network launches changed the way that we connect both professionally...

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TFM&A 2013 and the smarter marketer...

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’...

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Using segmentation to drive online acquisition...

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area that is often overlooked is how a good segmentation...

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Data Strategy Awards – What a Night!...

Last Thursday I spent a great night celebrating the best in data-driven marketing at the Marketing Week Data Strategy Awards. As Associate Sponsor, the Experian Marketing Services team were there in force along with some of our clients - many of whom were lucky enough to have been...

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Data quality management for SMEs – Part 3...

Data Quality Management need not be seen as a mammoth all singing and all dancing project. For smaller (and larger enterprises), data quality can be achieved in small controlled steps. Here are 7 simple steps to help extend data life and retain data...

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The plate change is coming…....

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers...

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Data quality management for SMEs – Part 2...

5 main points to achieve higher levels of data quality. Data quality begins at source, which is the key when establishing best practice around data quality...

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Data quality management for SMEs – Part 1...

In this blog, I will be delving into the world of Data Quality Management in small to medium enterprises. In my many years of data management experience, necessary processes are not always seen as a “must have” and this seems to be rife in smaller org...

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Young and not so reckless; how to engage digital nativ...

There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever....

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