Marketing and customer insight blog

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Industry Trends 2013 — Less waste, more speed...

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any...

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Shopper Traffic Continues To Go Down As Barbecue Weath...

The latest national retail traffic report from Experian FootFall shows a 2.1% week on week increase in shopper traffic and a decline of 8% year on year as the hot weather...

Read More Shopper Traffic Continues To Go Down As Barbecue Weather Stays On
Industry Trends 2013 – United we (under)stand...

Information is a free spirit, it eddies and flows through an organisation, scorning borders and showing no respect to departments or divisions. It’s no surprise then that the arch villain in the business data story is the silo. Silos are artificial fortresses that try to keep people and things...

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Industry Trends 2013 – Small steps towards big d...

Big data is the big buzzword. You’ll find it on the lips of politicians, captains of industry and pundits — it’s even described as the ‘new oil’. So what’s the big deal? Read on to find out how to start the big data journey....

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Most Regions Enjoyed an Increase in Shopper Traffic La...

The latest national retail traffic report from Experian FootFall shows a 0.7% week on week increase in shopper traffic and a decline of 4.0% year on...

Read More Most Regions Enjoyed an Increase in Shopper Traffic Last Week
“A property explosion” what is all the hyp...

Experian's insight reveals a surge in £500k properties being listed for sale. See what all the hype is about, and is this trend set to last?...

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RETAIL CONVERSION – THE COFFEE TABLE THEORY...

When evaluating retail conversion across your estate, you’d be wise to think about this metric as a leg on a coffee table. Sure, like a single table leg, retail conversion analysis is important – but it’s actually not very useful on its own. In fact, there are three other...

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Census Trends: Not so young, not so free but definitel...

With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our Mosaic consumer...

Read More Census Trends: Not so young, not so free but definitely single
Retail Traffic Climbed Up For Eastern England...

Compared with last year, the Eastern England region alone saw climbing retail traffic volumes, up 2.1%. The latest national retail traffic report from Experian FootFall shows a 5.3% week on week increase in shopper traffic and a decline of 3.4% year on year, which is slightly better than the...

Read More Retail Traffic Climbed Up For Eastern England