Marketing and customer insight blog

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Discount Britain – why the UK is bought into the rise ...

The growth of pound shops and discount retailers on the high street is a long-standing phenomenon; retailers in this space are going from strength to strength and the popularity of discount shopping is at an all-time high. But does this trend stretch to...

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Endless possibilities. One Mosaic....

The new version of Mosaic, launched today, reflects the large changes seen in UK society in the last few years, with rural to urban relocation, an increasing number of people renting their accommodation and technology trends impacting society enormously. Read on to find out...

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Same people, different channels...

Segmentation in the offline world has traditionally been based on factors such as location, buying behavior and to some extent how they use different channels. It has enabled brands to view their customers in distinct categories and shape their marketing based on those categories. These days however the online...

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Customer Lifetime Value part 2 — seven steps from conc...

Seven factors to consider when building a customer lifetime value...

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Customer Lifetime Value part 1: quality and quantity...

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do this and offers great opportunities in the cross-channel...

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Planning successful customer acquisition strategies...

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

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Email remarketing – opportunities and barriers...

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for over 10 years now, yet it appears that many marketers still do not have these techniques in their communications mix. Read...

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Effective marketing — a feast of intelligent interacti...

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across c...

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Boxing Day breaks retail records for sixth consecutive...

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve...

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