Marketing and customer insight blog

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CASE STUDY: Selling boilers on Facebook? Cross-channel...

Some brands might think they just aren't suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on...

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Panda 4.1 – Content remains King, using search term va...

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people...

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How much are students worth to local economies?...

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out...

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What’s in your diary? The key dates for retail markete...

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year's data and make a few...

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Programmatic advertising – the future of digital adver...

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this...

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When people search for Christmas gift ideas and how ma...

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then delve into what marketers can do to get in on the...

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Marketing predictions for Christmas 2014...

Experian Marketing Services has the following predictions for what to expect from retail marketing over Christmas 2014. Online vs Offline? Discounting? Click and Collect? All covered...

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10 best practices for running a Facebook advertising c...

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices - free guidance from our...

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How to become more social in a Cross Channel World...

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers...

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