Marketing and customer insight blog

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Marketing predictions for Christmas 2014...

Experian Marketing Services has the following predictions for what to expect from retail marketing over Christmas 2014. Online vs Offline? Discounting? Click and Collect? All covered...

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10 best practices for running a Facebook advertising c...

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices - free guidance from our...

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How to become more social in a Cross Channel World...

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers...

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Facebook becoming a ‘paid channel’ is a good thing for...

With Facebook reducing the reach of businesses' organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the...

Read More Facebook becoming a ‘paid channel’ is a good thing for brands and users
The changing face of brand loyalty – it’s all about th...

Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition? Whether it’s a pub, greengrocer, supermarket or huge multi-national corporation, having customers who consistently return as repeat business is v...

Read More The changing face of brand loyalty – it’s all about the experience
8 decisions you must make before starting a Facebook a...

If you're thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our...

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The Festive Marketer Survey – Providing insight into C...

Are you planning on running cross-channel marketing campaigns? Perhaps you’re aiming deals specifically at your best customers - how are you reaching them? We want to hear from y...

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No crystal ball? Try the next best thing...

To build stronger relationships with your customers and avoid losing them to your competitors, you need to accurately predict and meet their changing financial...

Read More No crystal ball? Try the next best thing
Use Mobile to improve your client relationship...

What if you could improve your client relationship through mobile? Mobile is now a key part of our lives and users are expecting you to understand and use this new way of consuming and communicating; your users do not think in channels, so no matter which “channels” you’re using,...

Read More Use Mobile to improve your client relationship