Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

5 recommendations for using segmentation online

This article will discuss how brands can leverage existing segmentation as part of their online acquisition strategies providing 5 key recommendations for putting segmentation at the heart of online...

Blog - Nov 2012
Key to email deliverability is ensuring data integrity, relevance and…

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or...

Blog - Nov 2012
6 Essential steps to define your big data strategy

Stick to core data strategy principles regardless of the size of your data Developing a data strategy is nothing new – many organisations have been focussed on the topic for years. However...

Blog - Nov 2012