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Guest post: Attribution, Single Customer View, Mobile,...

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for...

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Experian’s 2015 Digital Marketer Report – take the sur...

The Digital Marketer Survey is now live and we want your help. Complete the survey by December 5 to guarantee a free copy of the final report and be in with the chance of winning a £100 John Lewis voucher. Just in time for...

Read More Experian’s 2015 Digital Marketer Report – take the survey and be in with a chance of winning a £100 John Lewis voucher
Moving from a multi-channel to a cross-channel approac...

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the...

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Empathy at a time of stress – what marketers can do wh...

Moving house and having children are very important moments in people's lives. Wonderful, but potentially stressful. What can companies do to make it easier for their customers?...

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CASE STUDY: Selling boilers on Facebook? Cross-channel...

Some brands might think they just aren't suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on...

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Panda 4.1 – Content remains King, using search term va...

The latest Google Panda update (4.1) struck last week. Read this article to understand the implications, who it effected and what you can do to benefit. The key is to use search term variation to build richer content based on user demand. Write what people...

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How much are students worth to local economies?...

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out...

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What’s in your diary? The key dates for retail markete...

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year's data and make a few...

Read More What’s in your diary? The key dates for retail marketers over Christmas 2014
Programmatic advertising – the future of digital adver...

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to re-shape the digital marketing landscape read this...

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