Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Moving from a multi-channel to a cross-channel approach

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the...

Blog - Nov 2014
CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up…

Some brands might think they just aren't suited to social media advertising. This case study shows that using the right techniques it is possible to successfully advertise anything on...

Blog - Oct 2014
How much are students worth to local economies?

Research from Experian indicates that the average student is worth £11,000 a year to the local economy. Surprising? Read this article to find out...

Blog - Oct 2014
What’s in your diary? The key dates for retail marketers…

Are you ready for the key retail dates of Christmas 2014? For instance, did you know Cyber Monday is being usurped by the new date for your diary, Manic Monday? We look at last year's data and make a...

Blog - Oct 2014
Programmatic advertising – the future of digital advertising

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to...

Blog - Oct 2014
When people search for Christmas gift ideas and how marketers…

Consumers searching for inspiration represent a valuable opportunity for retail marketers. Especially during the festive period. In this article we look at some of the data from past years and then...

Blog - Oct 2014
10 best practices for running a Facebook advertising campaign

Facebook advertising is straightforward to create and manage but to get the best results you need to follow these best practices - free guidance from our...

Blog - Sep 2014
Facebook becoming a ‘paid channel’ is a good thing for…

With Facebook reducing the reach of businesses' organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the...

Blog - Sep 2014
The changing face of brand loyalty – it’s all about…

Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition? Whether it’s a pub, greengrocer,...

Blog - Sep 2014
8 decisions you must make before starting a Facebook advertising…

If you're thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our...

Blog - Sep 2014
How charities and organisations in the third sector can attract…

At Experian we do a lot of analytic work to support a wide range of charities both in terms of attracting the best donors and to identify the optimum locations for allocating resources most...

Blog - Jun 2014
The changing face of the UK consumer part 1: Boomerang…

The United Kingdom is undergoing some seismic demographic shifts, as witnessed by new insights from our recently launched new version of the Mosaic people classification.  An analysis of UK society...

Blog - May 2014