Marketing and customer insight blog

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Somebody that you used to know? – Re-energise in...

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...

Read More Somebody that you used to know? – Re-energise inactive subscribers with a perfect reactivation campaign
The issue of showrooming – bridging the gap between of...

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

Read More The issue of showrooming – bridging the gap between offline and online retail
Royal babies and Rugby World Cups – How to cater...

In this piece we explain how marketers can tap into two of the key events of 2015. There are some big things coming up - The Rugby World Cup and the birth of the Royal baby - is your marketing...

Read More Royal babies and Rugby World Cups – How to cater for two of 2015’s key marketing opportunities
The three biggest marketing challenges facing Financia...

Financial Services companies face quite different marketing challenges from regular brands. In this article Experian's Clive Gosling highlights what those challenges are and explains how financial sector companies can approach and overcome...

Read More The three biggest marketing challenges facing Financial Services brands and how to overcome them
Using competitor benchmarking to boost your performanc...

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you should be benchmarking your...

Read More Using competitor benchmarking to boost your performance – best practice online competitor comparisons
How to personalise your marketing – four easy st...

Personalisation is a massive topic in modern marketing. In this article Experian's Marie Myles explains the four key steps towards implementing successful...

Read More How to personalise your marketing – four easy steps…
Guest post: Keeping up to speed with online activity i...

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what's going on. Read this post for...

Read More Guest post: Keeping up to speed with online activity in the retail sector
How programmatic is fighting back against click fraud ...

With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...

Read More How programmatic is fighting back against click fraud – how to protect your brand
Dear [INSERT FIRST NAME], are you getting personal wit...

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved...

Read More Dear [INSERT FIRST NAME], are you getting personal with your marketing?