Marketing and customer insight blog

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Wishing your customers a happy birthday – Why birthday...

Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their life and create the opportunity for a moment of real brand...

Read More Wishing your customers a happy birthday – Why birthday emails are ideal for driving conversion
The top three challenges to creating a Single Customer...

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

Read More The top three challenges to creating a Single Customer View and how to overcome them
How to combine mobile browsing with in-store shopping ...

In this post Andy Saville highlights a number of the tactics retailers are currently trialing to utilise mobile technology to bridge the gap between online and offline.the gap...

Read More How to combine mobile browsing with in-store shopping in a retail world
Customers – the centre of your marketing, your brand a...

Richard Whale explains why customer centricity is crucial not only in your marketing but across your business. He also delves into why and how brands can start to re-position...

Read More Customers – the centre of your marketing, your brand and your business
Why subscribers become inactive and how marketers can ...

Inactive subscribers are a frustration. Yes you can run a reactivation campaign - but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find...

Read More Why subscribers become inactive and how marketers can avoid it happening
Global survey results – revealing the top challenges a...

This post highlights the top challenges and priorities of senior marketers based on our annual survey of over 1,000 digital marketers...

Read More Global survey results – revealing the top challenges and top priorities for senior marketers in 2015
The head or the heart – the psychology behind marketin...

Are marketers too focused on KPIs and data analysis? What about the reasons why some things work and others don't? Ben delves into the psychology of...

Read More The head or the heart – the psychology behind marketing
Is webrooming the new showrooming? – what retailers ne...

Following a recent article on showrooming Andrew Saville explains the concept of webrooming and what it means for retail...

Read More Is webrooming the new showrooming? – what retailers need to know
The three crucial ingredients to joining up your data ...

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise. Read this article to find out...

Read More The three crucial ingredients to joining up your data – SCVs, good analytics and the right expertise