Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Email best practice: Reactivation programmes

When subscribers stop interacting with your brand it’s difficult to understand why and how to reconnect with them and increase their engagement. That’s why we’ve put this white...

Whitepaper - Apr 2015
Somebody that you used to know? – Re-energise inactive subscribers…

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...

Blog - Mar 2015
The issue of showrooming – bridging the gap between offline…

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

Blog - Mar 2015
Three marketing challenges facing financial brands and how to overcome them
The three biggest marketing challenges facing Financial Services brands and…

Financial Services companies face quite different marketing challenges from regular brands. In this article Experian's Clive Gosling highlights what those challenges are and explains how financial...

Blog - Mar 2015
Using competitor benchmarking to boost your performance – best practice…

Keeping abreast of the competition is a well-known business mantra. However, how can you do that without fully understanding what your competitors are up to? In this post we analyse why and how you...

Blog - Mar 2015
How to personalise your marketing – four easy steps…

Personalisation is a massive topic in modern marketing. In this article Experian's Marie Myles explains the four key steps towards implementing successful...

Blog - Mar 2015
Guest post: Keeping up to speed with online activity in…

The retail industry is constantly evolving. The influence of technology and the internet has a huge effect and marketers need to keep up to speed with what's going on. Read this post for...

Blog - Feb 2015
How programmatic is fighting back against click fraud – how…

With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...

Blog - Feb 2015
Dear [INSERT FIRST NAME], are you getting personal with your…

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved...

Blog - Feb 2015
Understand your customer and improve the conversation

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important...

Blog - Feb 2015
Will 2015 be the year that data finally changes marketing…

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...

Blog - Jan 2015
How to test and optimise your social media advertising campaigns

Read these tips on how to test your Facebook advertising campaigns. Device testing, Audience testing... Read more...

Blog - Jan 2015