Marketing and customer insight blog

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How to choose the right contact strategy when there ar...

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or prospects) with whom to communicate, many different channels available, a multitude of messages and products, as well as limits on the volumes and...

Read More How to choose the right contact strategy when there are more possibilities than there are stars in the universe
Innovation in retail – five innovative retail marketin...

Retail is a competitive environment and to stay top you have to keep the customer first - here are five innovative ideas on how to do exatly that from our retail expert Andy...

Read More Innovation in retail – five innovative retail marketing strategies to consider
20 top tips for retail email marketers – part on...

Email marketing remains critical to retail marketing. In this first of a two-part series Dan Kennedy provides his comprehensive 20 tips on how to get the best out of your email...

Read More 20 top tips for retail email marketers – part one
Where are you with your email personalisation? – The s...

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Read More Where are you with your email personalisation? – The six stages of personalising your email marketing
Understanding demographics – Britain’s aspiring ...

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea. Using Experian’s Mosaic segmentation tool it’s possible to build a detailed picture of the demographics of particular areas and the types of...

Read More Understanding demographics – Britain’s aspiring homemakers disappearing from major city centres
We’re living in the future, now – wearable tech, the I...

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to...

Read More We’re living in the future, now – wearable tech, the Internet of Things and data-driven decisions
What is progressive profiling? How it works and best p...

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guidance from Experian's very own Matt...

Read More What is progressive profiling? How it works and best practice
The top three barriers to cross-channel retail marketi...

Retail marketing needs to adapt to become cross channel. Check out this post by Andy Saville which highlights the biggest barriers and how you can overcome...

Read More The top three barriers to cross-channel retail marketing and what you need to do about them
The information you should be capturing to improve you...

Email marketing has changed. Spray and pray doesn't work. In the piece email expert Jalna Soulage explains the types of data required to tailor your comms to make them more relevant and...

Read More The information you should be capturing to improve your marketing efforts