Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The top three barriers to cross-channel retail marketing and what…

Retail marketing needs to adapt to become cross channel. Check out this post by Andy Saville which highlights the biggest barriers and how you can overcome...

Blog - Jul 2015
The information you should be capturing to improve your marketing…

Email marketing has changed. Spray and pray doesn't work. In the piece email expert Jalna Soulage explains the types of data required to tailor your comms to make them more relevant and...

Blog - Jul 2015
Wishing your customers a happy birthday – Why birthday emails…

Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their...

Blog - Jun 2015
The top three challenges to creating a Single Customer View…

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

Blog - Jun 2015
How to combine mobile browsing with in-store shopping in a…

In this post Andy Saville highlights a number of the tactics retailers are currently trialing to utilise mobile technology to bridge the gap between online and offline.the gap...

Blog - Jun 2015
Customers – the centre of your marketing, your brand and…

Richard Whale explains why customer centricity is crucial not only in your marketing but across your business. He also delves into why and how brands can start to re-position...

Blog - May 2015
Why subscribers become inactive and how marketers can avoid it…

Inactive subscribers are a frustration. Yes you can run a reactivation campaign - but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find...

Blog - May 2015
Virgin Money Case Study

Gareth Davies, Marketing and Analysis Manager for Virgin Money discusses the importance of creating a single customer view when looking to achieve an in-depth understanding of interactions with the...

Video - May 2015
Global survey results – revealing the top challenges and top…

This post highlights the top challenges and priorities of senior marketers based on our annual survey of over 1,000 digital marketers...

Blog - May 2015
The head or the heart – the psychology behind marketing

Are marketers too focused on KPIs and data analysis? What about the reasons why some things work and others don't? Ben delves into the psychology of...

Blog - Apr 2015
Is webrooming the new showrooming? – what retailers need to…

Following a recent article on showrooming Andrew Saville explains the concept of webrooming and what it means for retail...

Blog - Apr 2015
The three crucial ingredients to joining up your data –…

To achieve a cross-channel approach you need to join up your data. To do that yuou need to a) Achieve a Single Customer View b) Have good analytics and c) Have access to the necessary expertise....

Blog - Apr 2015