Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Is your marketing ready for the festive period – what’s…

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Blog - Oct 2015
The reciprocation phenomenon and a cheese museum – marketing psychology

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement...

Blog - Oct 2015
Halloween tricks bring marketers treats – making the most of…

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on...

Blog - Oct 2015
The true numbers behind personalisation – state of the nation

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's...

Blog - Oct 2015
How to smoothly onboard to a new email service provider…

Switching your Email Service Provider is a great opportunity to improve the performance of your marketing. However, make sure you follow these best...

Blog - Oct 2015
The future of retail – personal shoppers for all?

The retail marketing landscape is rapidly evolving - but what is it evolving into? In this article Andy Saville outlines why and how this may look a lot like everyone having their own personal...

Blog - Sep 2015
The Art of Customer Profiling

The modern consumer is more discerning and demanding than ever before. A crucial early step towards providing a tailored and relevant customer experience is an accurate profiling exercise. In the...

Whitepaper - Sep 2015
What are DSPs and what do they mean for marketers?

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you...

Blog - Aug 2015
Top 10 email tips for retail marketers

Dan gives us his eagerly anticipated top 10 tips to help your email marketing. How many are you currently doing? Got anything to add? Read on to find...

Blog - Aug 2015
How to choose the right contact strategy when there are…

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or...

Blog - Aug 2015
Innovation in retail – five innovative retail marketing strategies to…

Retail is a competitive environment and to stay top you have to keep the customer first - here are five innovative ideas on how to do exatly that from our retail expert Andy...

Blog - Aug 2015
20 top tips for retail email marketers – part one

Email marketing remains critical to retail marketing. In this first of a two-part series Dan Kennedy provides his comprehensive 20 tips on how to get the best out of your email...

Blog - Aug 2015