Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

The Art of Customer Profiling

The modern consumer is more discerning and demanding than ever before. A crucial early step towards providing a tailored and relevant customer experience is an accurate profiling exercise. In the...

Whitepaper - Sep 2015
What are DSPs and what do they mean for marketers?

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you...

Blog - Aug 2015
Top 10 email tips for retail marketers

Dan gives us his eagerly anticipated top 10 tips to help your email marketing. How many are you currently doing? Got anything to add? Read on to find...

Blog - Aug 2015
How to choose the right contact strategy when there are…

Customers are individuals, with specific behaviours and preferences which dictate how, and when, they want to be communicated with. However, with potentially many millions of customers (or...

Blog - Aug 2015
Innovation in retail – five innovative retail marketing strategies to…

Retail is a competitive environment and to stay top you have to keep the customer first - here are five innovative ideas on how to do exatly that from our retail expert Andy...

Blog - Aug 2015
20 top tips for retail email marketers – part one

Email marketing remains critical to retail marketing. In this first of a two-part series Dan Kennedy provides his comprehensive 20 tips on how to get the best out of your email...

Blog - Aug 2015
Where are you with your email personalisation? – The six…

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Blog - Aug 2015
Key Trends in the UK Population

This white paper looks at four key trends. It explores how they’ve come about, identifies where they commonly occur and points to the implications for marketers and public policy. The four sections...

Whitepaper - Aug 2015
Understanding demographics – Britain’s aspiring homemakers disappearing from major city…

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea. Using Experian’s Mosaic segmentation tool...

Blog - Jul 2015
We’re living in the future, now – wearable tech, the…

The Internet of things and wearable tech are just two of the more recent technological advancements that could be straight out of a science fiction movie. How close are we to...

Blog - Jul 2015
What is progressive profiling? How it works and best practice

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guidance from Experian's very...

Blog - Jul 2015
The top three barriers to cross-channel retail marketing and what…

Retail marketing needs to adapt to become cross channel. Check out this post by Andy Saville which highlights the biggest barriers and how you can overcome...

Blog - Jul 2015