Marketing and customer insight blog

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Ads.txt – the whats, whys and hows of the latest devel...

If you work in digital advertising, or in any role that involves programmatic, media buying or real-time advertising then you are sure to have...

Read More Ads.txt – the whats, whys and hows of the latest development in making programmatic advertising more transparent
Why the Ads.txt initiative is a good thing for the adv...

In May this year, the IAB Tech Lab announced the Ads.txt initiative, which has just started to be adopted in earnest by the programmatic...

Read More Why the Ads.txt initiative is a good thing for the advertising industry
Making a Data Management Platform work for you...

We’ve talked a fair amount about DMPs (Data Management Platforms) in the past (check out these posts for more) and we’ve covered a lot...

Read More Making a Data Management Platform work for you
Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies...

Read More Data transparency and honesty – with great power comes great responsibility
Delivering the experiences your customers deserve with...

This article is the first in a series explaining how DMPs enable brands to take control of the experiences they deliver to their customers...

Read More Delivering the experiences your customers deserve with a Data Management Platform
Why who we don’t communicate with is as important as w...

The scatter gun ‘spray and pray’ marketing approach is one of the past. As marketing professionals we all know that. In the modern world,...

Read More Why who we don’t communicate with is as important as who we do communicate with
The way we use data in digital is past its sell by dat...

First off, despite the title, I want to make it clear that it’s not my intention to lecture you on how the way you...

Read More The way we use data in digital is past its sell by date – why, and what needs to change
We all live in a review culture – why consumer experie...

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king....

Read More We all live in a review culture – why consumer experience and understanding your customers are critical in the modern world
Data Breach: The ability to act quickly after an incid...

Know. Prepare. Recover. It is still difficult to comprehend that one in five businesses of all sizes has experienced a data breach in the past two years (21%). Our latest research (carried out by consultancy company ComRes) has shown this. Damage limitation At first sight these figures may seem...

Read More Data Breach: The ability to act quickly after an incident is essential, but only achievable if you have a plan in place