Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Creating On-Site Experiences That Fill Your Customers’ Baskets
Creating On-Site Experiences That Fill Your Customers’ Baskets

On average, a UK resident is said to spend almost £200 a month on impulse purchases which can include everything from chocolate bars and bottled water, to cosmetics and novelty toys. This habit...

Blog - Sep 2018
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper Audience Intelligence
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper…

At Experian, we use our data and insights to help some of the world’s largest companies deliver better consumer experiences, from helping customers get better credit offers, to improving the...

Blog - Sep 2018
When Identity Management Meets Data Management

The recent I-COM Global Summit 2018 was a chance for us to discuss issues brands face around identity and data management and suggest ways to overcome them. If you weren’t able to attend the event,...

Blog - Sep 2018
How The Personal Touch Could Be The Key To Your Business Success
How The Personal Touch Could Be The Key To Your…

Customers are now so used to being addressed by their first name in emails, or receiving offers based on their interests, that it should come as no surprise that, according to our research, 79% of...

Blog - Aug 2018
How to deliver tailored website experiences to every visitor
How to deliver tailored website experiences to every visitor –…

Following our recent post on the state of personalisation I wanted to delve into an aspect that needs further discussion – website personalisation. According to our Digital Marketer Report (which...

Blog - Aug 2018
Experian - The State Of Personalisation
The state of personalisation – it’s still high on the…

The findings in this post are taken from the 2018 Digital Marketer Report which is coming soon… We may have been talking about personalisation for many years now but judging by the findings of our...

Blog - Jul 2018
Responsible Marketing – Customer centricity the ‘new normal’ for brands…

Using data to put the customer first. That’s what brands need to get used to doing. Upcoming regulation is exactly the excuse brands need to put their customer first and it’s through the use of...

Blog - Apr 2018
Boden – Digital Advertising Case Study

Data-led social media acquisition Boden, a well established British clothing retailer, had been using traditional marketing channels to reach new customers. Boden’s main objective was to expand...

Case Study - Apr 2018
Boden – Club Canvasse Case Study

Applying Experian shopping data across every marketing channel Boden, a well established British clothing retailer, had been using traditional marketing channels to reach new customers. Boden’s...

Case Study - Apr 2018
We all live in a review culture – why consumer…

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to...

Blog - Mar 2018
The six drivers that affect a person’s decision to share…

In the world of marketing, the ability to gather data is critical. Only with customer data is it possible to tailor experiences to suit individuals, removing...

Blog - Feb 2018
Introducing the value exchange – what marketers need to understand…

In general, most marketers feel that using customer and prospect personal information enables them to deliver a better, more personalised customer experience. Why? Because that’s what data...

Blog - Jan 2018