Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Putting Online Personalisation Into Practice

It’s easy to think that personalised customer experiences are most suited to physical spaces such as shops, banks or travel agents, where members of staff greet customers (perhaps by name) as they...

Blog - Nov 2018
Email Marketing Case Study

Experian’s email marketing activity drives over £10.5 million in approved applications for a leading consumer finance provider Since 2015 Experian have worked with a leading provider of financial...

Case Study - Nov 2018
Elemis – Bespoke Audiences Case Study

Using Experian data to accurately reach audiences on Facebook ELEMIS, a luxury British skincare brand, delivers pioneering, clinically trialled formulations and services for the face and body. Every...

Case Study - Nov 2018
Don’t Lose Customers On Their Journey With Your Brand

Engaging people at every stage of the customer journey, to the point of purchase and beyond, is an essential but ongoing challenge – particularly online, where your website could be one of several...

Blog - Oct 2018
Festival of Marketing 2018 – The Highlights:

Festival of Marketing is the largest global event dedicated to marketers, offering a huge array of content sessions to help them discover new ideas on how to overcome their biggest challenges, and...

Blog - Oct 2018
How to understand and engage your customers through data

The studio debate above and interview summary below were produced in association with Business Reporter, hosted by The Telegraph online, as part of their Future Customer campaign. Marketers, product...

Blog - Oct 2018
Creating On-Site Experiences That Fill Your Customers’ Baskets
Creating On-Site Experiences That Fill Your Customers’ Baskets

On average, a UK resident is said to spend almost £200 a month on impulse purchases which can include everything from chocolate bars and bottled water, to cosmetics and novelty toys. This habit...

Blog - Sep 2018
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper Audience Intelligence
From Data-Driven To Insight-Driven: Using Analytics And Insights For Deeper…

At Experian, we use our data and insights to help some of the world’s largest companies deliver better consumer experiences, from helping customers get better credit offers, to improving the...

Blog - Sep 2018
When Identity Management Meets Data Management

The recent I-COM Global Summit 2018 was a chance for us to discuss issues brands face around identity and data management and suggest ways to overcome them. If you weren’t able to attend the event,...

Blog - Sep 2018
How The Personal Touch Could Be The Key To Your Business Success
How The Personal Touch Could Be The Key To Your…

Customers are now so used to being addressed by their first name in emails, or receiving offers based on their interests, that it should come as no surprise that, according to our research, 79% of...

Blog - Aug 2018
How to deliver tailored website experiences to every visitor
How to deliver tailored website experiences to every visitor –…

Following our recent post on the state of personalisation I wanted to delve into an aspect that needs further discussion – website personalisation. According to our Digital Marketer Report (which...

Blog - Aug 2018
Experian - The State Of Personalisation
The state of personalisation – it’s still high on the…

The findings in this post are taken from the 2018 Digital Marketer Report which is coming soon… We may have been talking about personalisation for many years now but judging by the findings of our...

Blog - Jul 2018