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Targeting and profiling

Get into the detail with customer micro segmentation or improve your market research and market segmentation – we can help you do it.

Who is buying electric vehicles today and who will tomorrow?
With all non electric cars being phased out by 2035, that still leaves a 12-year journey for those yet to adopt EVs as a new car option and much can happen in that time. Read more.
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Who's most likely to be impacted by the cost of living crisis?
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How will customer behaviours change with the cost-of-living crisis?
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Three ways to boost campaign performance using customer profiling
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Bauer Media makes connections with the right audiences
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