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Marketing Solutions

Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Virgin Money Case Study
orking alongside Experian Marketing Services, Virgin Money were able to utilise Financial Strategy Segments, blended with behavioural and segmentation data to reduce marketing spend and increase conversion through engaging with the right customers with the most relevant products.
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The head or the heart - the psychology behind marketing
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The issue of showrooming - bridging the gap between offline and online retail
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The three biggest marketing challenges facing Financial Services brands and how to overcome them
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Using competitor benchmarking to boost your performance - best practice online competitor comparisons
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