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Marketing Solutions

Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Wishing your customers a happy birthday - why birthday emails are ideal for driving conversion
Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their life and create the opportunity for a moment of real brand enjoyment
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The top three challenges to creating a Single Customer View and how to overcome them
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How to combine mobile browsing with in-store shopping in a retail world
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Why subscribers become inactive and how marketers can avoid it happening
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Virgin Money Case Study
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