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QAS Match works at point of data collection, preventing duplicate contact records from entering from the start
Preventing the entry of duplicate records into your database is key to maintaining data quality. QAS Match lets users compare new contact details to those in the existing database, to stop duplicate records being added.
Avoiding the risk of duplicate records entering your database
Duplicate records - prevent them ever entering your database. Avoid wasted revenue due to duplicate mailings, improve customer perception through better customer service and work towards maintaining a single customer view.
Stopping duplicates at point of data capture have multiple benefits
- Save marketing costs by not sending out duplicate mailings
- Avoid complaints and negative PR from customers about duplicate communications
- Maintain an accurate, single customer view
- Make informed business decisions based on accurate data and reporting