TFM&A 2014, 25-26 February 2014, London - see us at stand F14
Come and visit us at TFM&A on stand F14 to find out about how we can help your brand maximise profitability, strengthen advocacy and extend customer loyalty through actionable consumer insights, precision targeting, enhanced data quality and cross-channel marketing.
Experian Marketing Services - Speaking Sessions
How to develop and apply segmentation in the cross-channel world
Customer Insight & Data Analytics Theatre
Tuesday 25 February 2014 - 14:00-14:30
Speaker: James Murray, Digital Insight Manager, Experian Marketing Services
Consumers demand more intelligent, joined up interactions from brands. To capture and keep today's 'Always On' consumers, marketers must ensure they understand and apply insight-driven marketing. But with more data to deal with, how can Marketers access and action this insight? Using new insights from Experian Mosaic UK, this session will demonstrate how using consistent audience segments across EVERY channel breaks down silos, puts the customer at the heart of your marketing and underpins cross-channel marketing success.
A practical Case Study: Modernise your marketing campaigns - move from Email to Cross-Channel
Direct Marketing Theatre
Wednesday 26 February 2014 -12:00-12:30
Speakers: James Burr, Head of Pre-Sales and Consulting, Experian Marketing Services and Marcus Tewksbury, Global Product Management, Experian Marketing Services
Today's modern marketing reality means it's important to understand your customer's marketing life cycle, ensuring you have a flexible and responsive approach to engagement so your messaging is always where your customers are. Learning from customer case studies and building on your current strategies, we will demonstrate how to move from email to cross-channel and create meaningful experiences with your customers at every interaction.