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Integrating social media into the marketing mix

Integrating social media

Find out how one of our clients used the Alchemy Social ad manager tool to target its Facebook advertising more precisely than ever to individual customers

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Display Advertising

Enabling accurately segmented and genuinely targeted online audiences
We can help you to communicate the right message at the right time to the right audience.

» Watch our video to find out more

Online Addressable Advertising

Experian's Online Addressable Advertising enables you to understand the real-world location and characteristics of key audience groups in the same way as offline targeting.

We combine our wealth of insight, data and segmentation with permission-based consumer data from publishers in a secure way to create anonymous addressable segments for advertisers to use.

How can Online Addressable Advertising help you?

  • Build accurate and relevant prospect and customer audiences
  • Bring your own customer data to the advertising inventory
  • Consistent segmentation and messaging across multiple online/offline channels and publishers
  • Improve connectivity and targeting to increase campaign engagement and ROI
  • Increase the relevancy of your advertising - the right message at the right time to the right audience
  • Increase campaign efficiency by only targeting the right customers
  • Secure, compliant and trusted service

How do we work?

Plan. Deploy. Measure.
First we help you Plan how to reach the right audience.
Then we enable you to Deploy your communication to them.
Finally, we help Measure how well it went.

 

 

 

 

  

Compliance

We take compliance very seriously. Experian is governed by the Data Protection Act and we only work with media owners who adhere to the IAB Good Practice Principles concerning the use of customer data.


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