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The social space has grown big and grown fast. As well as seizing the opportunities of social marketing, marketers need to understand the impact of both their social strategies and campaigns if they are to engage effectively. In a marketing environment that is so new, measuring results on Social Audiences demands deep understanding of market analysis, online database technologies and data analytics.
Experian Marketing Services brings this heritage, alongside on-the-ground and real-time experience of fast developing Social Audience thinking. Calling on expertise from Experian Alchemy Social, we use insight to inform messaging and contact strategy via your preferred channels.
Our Social Audience solutions measure and monitor the influence and outreach of brands and sentiment across online communities, analysing billions of social media posts and traffic to reveal what is driving the social media conversation.
We bring you the know-how you need to:
- understand the social media behaviours of customers and prospects to target content at the right people at the right time;
- improve the performance of current campaigns by incorporating social media, data and analytics insight; and
- extend ‘traditional’ marketing campaigns into the social channel.
Learn how you can increase your organisation’s social media engagement by understanding the profile and social behaviour of your customers.