Data Quality

Improve the accuracy of your data for clearer decision making

As organisations look to improve customer understanding to achieve a competitive advantage, collating a clear picture of customers and prospects becomes a key business priority. The collection of accurate contact information across multiple and varied touch-points and the addition of insightful referential datasets is crucial for informing clearer decision making.

Experian has a host of software and service solutions to help you get to grips with your data quality to ensure you have the most accurate information available when making the decisions that matter.

Data Quality Tools

The use of technology to automate day-to-day data quality activity is helping many organisations to communicate and interact with their customers and prospects more effectively. Our range of off-the-shelf, integrated data quality tools put you in a position to make the right decisions from accurate and reliable data whilst also understanding the relationships that exist across your data architecture.

  • Address validation: 

    Address validation software from Experian Data Quality ensures you capture address information quickly and accurately across your web forms and internal systems.
  • Email validation: 

    Validate email addresses in real-time or in bulk to ensure accurate and cost effective communications with clients and prospects.
  • Mobile validation: 

    Identify inaccurate mobile numbers at the point of capture to maintain your data integrity for great customer service.
  • Data cleansing: 

    Keep your database records accurate and up-to-date and free from duplicates with our bulk cleansing tools.
  • Data enhancement: 

    Enhance consumer or business data with aditional information for a richer understanding of customers and prospects.
  • Single Customer View: 

    Gain an accurate and holistic view of your customers across channels and business lines for customer database marketing tailored to individuals.
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