Social Marketing

Social Marketing is essential to every effective cross-channel marketing strategy. Get it right and you speak to customers in new and better ways. Get it wrong and the flipside is sketchy ROI and customer power that can break as well as make brands.

Experian Marketing Services unlocks your social potential to deliver: reach, with campaigns that break out of traditional silos; highly relevant, customer driven FAQs; trust and transparency, with online conversations to deal with issues in real-time; cost efficiencies by, for example, reducing call centre demand; and the transformation of customers into brand advocates.

Complete Social Marketing Solutions

We create meaningful — and profitable — customer relationships with deep expertise from Experian Alchemy Social. We also work with all major social networks and are one of a select group granted Facebook Strategic Preferred Marketing Developer status.

Our Social Marketing solutions, such as the Cross-Channel Marketing Platform and the Alchemy Social Ad Manager, are driven by customer insight to bring you:

  • Speed to Market: launch and manage hundreds of campaigns quickly; generate thousands of ads in minutes; clone and repost your campaigns with one click; and deliver relevant ads based on your target.
  • Optimum Results: refine campaigns across the campaign cycle; control your ad spend at segment level by location or target group; create rules for near real-time cost-per acquisition (CPA) optimisation; and track multiple conversion points.
  • Real-time Campaign Management: analyse conversion data and integrate other analytical tools; customise reporting to unique needs; understand CPA and conversion rates at the ad level; and integrate campaign results with tools such as Google Analytics.
  • Cross-Channel Integration: integrate Social Marketing into the wider marketing mix to amplify campaigns; cross fertilise channels, such as Facebook and email, to improve targeting, reach and ROI.

Find out how Experian Marketing Services realises your Social Marketing potential today.

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