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Once a marketing sideshow, mobile is now the main event with tablet and smartphone ownership continuing to grow. Your mobile marketing needs to keep pace with fast changing technologies and rapidly evolving consumer behaviours.
Experian Marketing Services’ deep mobile understanding ensures that you reach customers wherever they are, using content that resonates, with cross-channel integration that delivers your messages through the right channel at the right time..
Mobile Marketing Design
Marketers who rely on websites and emails built for the desktop environment only may find that messages simply aren’t getting through. Websites and emails that are designed to display beautifully on a home computer may fail to deliver correctly on a smartphone or tablet.
Our technical and creative know-how ensures that your emails automatically identify the device and operating system to deliver picture perfect and always meaningful messages.
Mobile Marketing Analysis
In a highly competitive mobile web environment, marketers need to understand how their online properties are performing in relation to the competition. Experian Marketing Services delivers weekly rankings on mobile traffic from millions of websites across hundreds of industries, identifies successful mobile websites, customer behaviours and signposts improvements to your own mobile offering.
Cross-Channel Mobile Marketing
Accessing highly specialised expertise across Experian you can harness all of mobile marketing’s opportunities. From location based offers that drive customers into high street stores, to QR code promotions and social media advertising that combine with channels such as email — Experian Marketing Services gets your mobile marketing moving.
Get in touch to find out how mobile can become an integral part of your cross-channel marketing strategy.