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- Marketing Forward event – 30 January 2014
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Email has evolved into a precision marketing tool that reaches the right people at the right time with highly targeted and relevant messaging. But today, customers don’t think in terms of a channel or channels — it’s just life. They move seamless across media, which means your email marketing campaigns need to do the same.
Experian Marketing Services live and breathe email, sending billions a year. We meet all your marketing needs, from small, local email campaigns to sophisticated engagement across channels to millions around the world.
Email Solutions in a Cross-Channel World
Using solutions such as Experian’s Cross-Channel Marketing Platform (CCMP), you can understand your customers across all channels. Building on your email database we can bring you a rich and detailed picture of the individuals behind the addresses. It means your email can do so much more, including:
- SMS: strengthen email messaging with SMS contacts, driving traffic to websites and use geo-location technologies to encourage footfall to the high street.
- Social: integrate email with social media for targeted campaigns that extend reach — and reconnect with ‘lost’ email customers by finding and re-engaging through Facebook.
- Display: approach email customers with highly relevant offers once they’ve clicked through on a web display ad.
- Deliverability: our validation solutions, deep expertise and strong relationships with ISPs ensure that your emails always hit the target and hit inboxes when customers are most likely to open them.
- Target: deploy the right campaign to the right customer by, for example, understanding what they’re looking for online and analysing recent purchase history.
- Maximised Opportunities: use opportunities such as welcome, order confirmation and abandoned basket emails to drive cross and up selling.
- Mobile Optimised: optimise email for mobile devices such as smartphones and tablets — with eye-catching design that renders beautifully on any device.
Contact us today to see what Experian Marketing Services’ total email solutions can do for your marketing strategies.