MicromarketerG3, Experian's demographic analysis tool, gives organisations deep understanding of people and places to help them make more efficient use of their marketing budgets, to better connect with their customers through deeper understanding, and make informed location planning decisions backed up by world class data and analysis.
With Micromarketer, you have access to Experian’s information on individuals, businesses, markets and economies as well as the ability to carry out customer profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation in one easy-to-use software application.
What Micromarketer can do for me
Micromarketer key facts
- Micromarketer’s map-driven user interface makes it easy to use, whilst its powerful geographical analysis tools provide enormous flexibility when it comes to interrogating, analysing and visualising data.
- A dynamic database makes it easy to store and retrieve data, to switch between new and old data sets and to add data from different geographies and countries.
- Flexible reporting and mapping allows you to compile and share information, create customised reports and maps, illustrate multiple data sets and integrate dynamic multimedia visualisation.