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Targeted cross-channel marketing solutions

Big opportunities await those companies that harness big data for customer-driven marketing. Experian’s multi-channel marketing services provide the data, technology and know-how to deliver on your goals - whatever stage of the data journey you have reached or want to attain.

We optimise the data you collect, how you collect and combine it with other information resources to lay the foundation of a Single Customer View across all channels. Our extensive multi-channel industry analytics and marketing consultancy services turn targeted marketing data into actionable insight - identifying who your customers are, where they live, what channels they prefer and what motivates them. It means that you focus your assets precisely where they are needed and engage with the right message at the right time in the right place.

Data quality & multi-channel customer engagement

Data management

Audit, capture, cleanse and enhance your data for reliable, relevant and timely customer insight and engagement across all channels.

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Define & target your marketing audience

Define & target

Apply rich data resources to classify and segment existing and new customers for greater understanding of their lifestyles, finances, propensities and behaviours.

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Multi-channel analytics & big data insight

Consumer analytics & insight

Analyse, understand and deploy your multi-channel marketing data in smart ways for actionable insight that drives, refines and measures successful campaigns.

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Maximise local market potential

Location analytics & insight

Place your on and offline assets with precision, identifying profitable outlets, aligning products and services to local needs and acquiring customers with pinpoint accuracy.

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Consumer marketing insights

From concept to reality: achieving the Single Customer View

Practical advice on how to turn the SCV concept into a marketing reality.

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From concept to reality: achieving the Single Customer View

Big Data: an evolution not a revolution

How to deal with the increasing volume, velocity and variety of data.

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Big Data: an evolution not a revolution

Single Customer View infographic

What is the impact of having an effective Single Customer View on consumer behaviour?

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Infographic - SCV

Digital Trends 2013

What are the key digital trends for marketers to watch in 2013?

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Digital Trends 2013

Success stories

Standard Life case study

Standard Life reconnected with its customers. More

Islamic Bank of Britain case study

IBB gains deep customer insight and boosts lead generation by 179%. More

M&S case study

M&S explores faster, smarter and more effective location planning. More

Triumph case study

Triumph market share rises from 9.8% to 17.5%. More

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