Engage with customers in real-time based on actual activity to refine and maximise the impact of every interaction.
Keep in-step with customer activity as it happens to deliver interactions that reflect their needs - in the moment. Harness the Experian Marketing Suite - a single, simple and comprehensive marketing platform - to reach the right customers through the right channels at precisely the right times:
Plan, organise and optimise consumer interactions across marketing channels - email, mobile, social, display, web, TV and direct mail - as well as categories, product lines, time, or any other dimension you choose.
Record, measure and integrate customer response activity and behaviours to optimise marketing performance across-channels and update campaigns ‘on the fly’.
Consolidate views to efficiently report on the impact of your multi-channel marketing programmes and gain actionable measurement of the return on your investment.
Using the Marketing Suite’s Interactions Manager you:
Market more efficiently to approach customers with the products they want right now, rather than what they might have been interested in a few weeks, days or even hours ago.
Maximise sales with automated, time driven triggers such as abandoned basket messaging that reaches customers when they are most motivated to buy.
Deliver gold standard customer services with interactions that encompass the latest developments in enquiries and/or complaints.