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Digital Trends 2013
Experian has published Digital Trends 2013, a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key digital trends for marketers to watch.
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Big Data an evolution not a revolution
In the world of Big Data, it's not just that there's more data to deal with – it's what you do with it that counts. Our new paper explores where marketers should focus their efforts, discusses how online and offline data can be linked and shows how it's only at the point where decisions are made that the real impact can be felt.
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Is Big Data the new CRM?
I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of déjà vu. I couldn't help feeling that I was back in one of the CRM conferences from about 10 or 15 years ago.
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Understanding seasonality in travel
This webinar covers the changes in online behaviour at different times of the year, how engagement levels vary between different channels including search, email and social, and the way in which different audiences behave online e.g. families vs. luxury travellers.
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Five questions to ask before implementing multi-touch attribution
This article looks at the five key questions any digital marketer should ask before embarking on setting up an attribution model and then ask what next?
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Avoiding the segmentation trap
Segmentation is a powerful technique, but it can be misunderstood and misused. Read this whitepaper to understand what are the 10 common traps of segmenting customers and how to successfully use segmentation.
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Developing an identifiable segmentation to support multi-channel planning
It's a harsh fact, but many market segmentation projects are unsuccessful. Despite large budgets, in-depth stakeholder planning, well defined surveys and data collection, robust analytics identifying core typologies and rafts of supporting collateral in the form of cool segment names, pen portraits and visioning sessions - they simply fail to make an impact on the organisation's strategy.
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Digital Advertising Services
Experian's Digital Advertising Services enable you to understand the real–world location and characteristics of key audience groups in the same way as offline targeting.
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The changing face of UK retail in today's multi-channel world
Uncovering exclusive research into consumer purchasing habits and behaviour, Experian's brand new whitepaper explores strategies to keep your organisation at the forefront of the retail industry. By embracing multichannel marketing to harness customer engagement and improve the shopping experience, UK retailers can ensure that the great British High Street doesn't become a thing of the past.
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Using existing segmentation online
For years now brands have bought into the idea of segmenting their customers so that they can personalise offers and increase profitability. Seems obvious enough but in a significant number of instances brands are not using this segmentation as part of their online acquisition strategies, why?
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Are your customers hot or not?
Prepare to share: younger consumers turn up the data heat as they share marketing information about themselves across multiple channels.
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Mosaic iPhone App video
Mosaic UK gives you insight into the demographic characteristics of postcodes and neighbourhoods throughout the UK. An invaluable tool that helps you understand more about a location and the people it serves. See the Mosaic iPhone App in action.
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Using segmentation to drive online acquisition
One area though that is often overlooked is how a good segmentation strategy can be used in your online acquisition and optimisation strategies. In the vast majority of companies with a customer database there will be some sort of segmentation in place. So why isn't the offline model replicated online?
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Increase new business opportunities – B2B Prospector
Buying in your own business lists means you're increasing your new business opportunities, and improving your chances of turning your mail shots, phone calls and emails into hot new sales leads. That's because new business lists enable you to target, with real precision, the businesses you'd like to do business with.
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Digital Segmentation
This paper is an introduction to customer segmentation. It goes through the basics of segmentation, explaining what it is, why you should use segmentation in your digital marketing and in the wider context of multi-channel marketing. It will describe the types of segmentation you can use with your data and some of the practical applications of segmenting your audiences.
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Data and insight for cross-channel target marketing
Define, target and engage your customers across channels to drive acquisition, loyalty and growth.
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How to target the right businesses
Imagine having a new business database that was tailor-made for your business. Packed with fresh new contacts, bang up to date, totally accurate and completely relevant to your business. If you had all that information at hand, wouldn't that help you target businesses in your sector? Wouldn't that save you lots of time, effort... and marketing budget?
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Fusing offline and online insights
The answer is definitely yes. However most organisations that Experian Marketing Services encounters have their offline and online teams operating in isolation with neither really understanding what the other is doing. This leads to missed opportunities to utilise traditional offline learnings about their base in the online world and vice versa.
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6 steps to effective segmentation
Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. You'll probably have some form of segmentation in your business today; but is it really effective? Has it been built the best way drawing together the power of data, analytics and market research to provide an actionable tool to drive product decisions, pricing strategy and targeting?
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Uplift sales with a business data list you can use again and again
Did you know 80% of sales are made after the 5th contact? While many people believe making a sale is all about being in the right place at the right time, the facts show it can be just as much about persistence. The message is clear. If at first you don't succeed, try and try again. And while having high quality B2B sales leads is vital, having a business data list you can use again and again will give you the best opportunity of converting a lead into a sale.
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The Multi-channel Agenda
Need a multichannel agenda for 2011? Move your marketing forward with our 6 key insights. This new white paper features commentary from Experian's marketing and data experts, analysis of the latest social media trends and digital marketing insights that will help marketers navigate not only the challenges, but the many opportunities that the multichannel reality of 2011 presents.
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