Connecting with your customers in a multi-channel world
It's a multi-channel world and we need multi-channel strategies that measure impact. If we are to get to grips with the new world order, analysis needs to take account of individual channels – online advertising, email, and social for example – but also how these perform as part of the wider media mix. It's an environment that demands specialised expertise and insight. Marketing in the digital age may be complex, but with the right help, it doesn't need to be complicated.