The Art of Customer Profiling

The modern consumer is more discerning and demanding than ever before. A crucial early step towards providing a tailored and relevant customer experience is an accurate profiling exercise.

In the modern digital world there is considerably more customer data available to marketers, and when sophisticated online analytics are used to process that data, it is possible to dig deeper than ever before.

Such detailed customer profiling represents a fantastic opportunity for brands to consistently and accurately engage with customers and prospects.

This white paper includes:

  • A practical case study example
  • Provides guidance on the best practice approach to customer profiling

Once created, customer profiles can be utilised across a business – not just for the benefit of marketing.

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