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White Paper

The cross-channel insight imperative: the importance of channel consumer classification with today's hyper-connected consumer. Download here >>

The cross-channel insight imperative

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Key trends in the UK population

This white paper looks at four key trends. It explores how they’ve come about, identifies where they commonly occur and points to the implications for marketers and public policy. The four sections look at rising renting, segmented cities, spreading suburbs and rangin retirement, answering:

  • How renting has become more important and diverse
  • How our cities have divided into widely differing neighbourhoods
  • How the suburb has spread all the way out to remote rural areas
  • How retirement increasingly means differing things to different people

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