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The future of the online customer journey
Why understanding path to purchase is so important
With consumers moving between devices and across multiple channels both online and offline, understanding the journeys they make before the decision to purchase is becoming increasingly important for brands. This paper explores:
- How to influence consumers and disrupt the customer journey along the path to purchase
- Real life case studies which illustrate how to target niche audiences at key moments in a purchase cycle.
Download the White Paper
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