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A new approach to customer segmentation

A practical guide to Experian AudienceView

This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian AudienceView, a state of the art customer segmentation tool. You will discover the key benefits of Experian AudienceView, how it works and how it can help you know, get and keep your customers better. We have also included a case study to demonstrate the power of Experian AudienceView in the Automotive industry.

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