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- 'Middle Cyber Monday' eclipses 'Cyber Monday' as biggest UK shopping day ever seen
- Video - Putting C.U.S.T.O.M.E.R at the heart of marketing
- Christmas Creep creates new consumer shopping patterns
- Inner City Vibrancy report shows how urban living is reviving key UK cities
- Marketing Forward event – 30 January 2014
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A new approach to customer segmentation
A practical guide to Experian AudienceView
This paper highlights the benefits of using segmentation to really understand your customers, namely through the use of Experian AudienceView, a state of the art customer segmentation tool. You will discover the key benefits of Experian AudienceView, how it works and how it can help you know, get and keep your customers better. We have also included a case study to demonstrate the power of Experian AudienceView in the Automotive industry.
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