Demonstrating ROI with competitive intelligence

Using data to inform your strategic marketing decisions

‘Return on Investment’ has become the modern business mantra. In order to gain and maintain a competitive advantage your business needs the latest technologies, expertise and insight to remain successful.

However, when every penny counts, these competitive edges must not only pay for themselves, but deliver handsome multiple returns. It’s so important that everyone claims it, but saying a solution has ROI is easy: proving it is something else. Peer beneath the marketing hype and cold, hard numbers are like hen’s teeth.

This paper cuts through the hype, providing the evidence you need to make an informed choice. Using real data, we will explain how Experian Hitwise delivers the best strategies and tactics — for real ROI.

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