High status city dwellers living in central locations and pursuing careers with
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Established families in large detached homes living upmarket lifestyles.
Well-off owners in rural locations enjoying the benefits of country life.
Householders living in inexpensive homes in village communities.
Elderly people with assets who are enjoying a comfortable retirement.
Mature suburban owners living settled lives in mid-range housing.
Thriving families who are busy bringing up children and following careers.
Younger households settling down in housing priced within their means.
Families with limited resources who have to budget to make ends meet.
Single people privately renting low cost homes for the short term.
Urban renters of social housing facing an array of challenges.
Elderly people reliant on support to meet financial or practical needs.
Mature homeowners of value homes enjoying stable lifestyles.
Residents of settled urban communities with a strong sense of identity.
Educated young people privately renting in urban neighbourhoods.
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