Interactive marketing tools

Whether you want to build a rich picture of your customers or gain insight into your own organisation's marketing, our interactive tools can help you to become more customer centric.

Our interactive tools:

  • Mosaic interactive guide:
    Experian's Mosaic UK consumer classification gives you a deep understanding of your customers: who, what, where, when, how and why, helping you to target, acquire, manage and develop profitable relationships and improve business results. To help you understand Mosaic and use it effectively, we provide a range of support materials, such as the online interactive guide, which brings the classification to life with a mix of visual, descriptive and statistical information.
  • Financial Strategy Segments (FSS) interactive guide:
    FSS is Experian's financial consumer classification, which focuses on understanding the financial behaviour of the whole UK population. To help you understand more about FSS we have developed and easy-to-use interactive guide, which brings the classification to life with a mix of visual, descriptive and statistical information.
  • Smarter marketing assessment:
    If you want to put customers at the centre of your marketing activity it is important to understand your current strengths and where you need to improve. Our online assessment will help you determine how your organisation performs in the five areas of smarter marketing and plot your current position on our Marketing Sophistication Curve.

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