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Met Office Case Study
Met Office drives up web traffic to capture new customers and boost advertising revenue
Founded in 1854 to provide weather information to mariners, the UK’s Met Office has grown into a recognised global leader in meteorological services. Today it uses high performance supercomputing technologies to create 3,000 forecasts and briefings a day.
Whilst part of the UK Government, the Met Office operates on a commercial basis and must meet strict financial targets. Its website is hugely successful, attracting over 4.5 million unique visitors a month.
Identifying a need for sophisticated online competitor analysis, the Met office turned to Experian Marketing Services to help understand and deliver the services that customers really want and maximise opportunities for advertising revenue.